Acculturated Latinas are Significantly Outspending the General Market
A study released by Latina Insights reveals that acculturated Latinas have a strong level of consumer confidence, outspending the general market by shopping both in-store and online.
View ArticleIs a “multicultural segment” a future possibility for Marketers?
The Sensis Agency reflected on the common multicultural marketer's question: “Do the consumers we collectively work to reach act, think or behave similarly?”
View ArticleWhy Online Hispanics should be a part of your future marketing plans
Online Marketers may want to target online Hispanics as they are growing three times more faster than the general population. There are 33.5 million Hispanics online, equaling to 15 percent of the U.S....
View ArticleToyota Prius v sponsors new blog on Yahoo! En Espanol
“Vida Ecologica,” sponsored by Toyota Prius v, is the new blog hosted on Yahoo! En Español Canal Mujer that has tips on how to live a more environmentally conscious lifestyle.
View ArticleLa Nación Buys impreMedia
After reaching an agreement, US Hispanic Media Inc. (USHM), a subsidiary of S.A. La Nación, is now the strategic and controlling shareholder of impreMedia.
View ArticleTargeting Hispanics correlates with Overall Revenue Growth for CPG Companies
A study commissioned by the Association of Hispanic Advertising Agencies and performed by Santiago Solutions Group finds that CPG companies that allocate more marketing resources to target Hispanics is...
View ArticleDunkin’ Donuts launches new Hispanic Campaign, “America se Mueve con Dunkin’”...
Dunkin’ Donuts all new multi-platform Hispanic campaign, created by AccentMarketing, uses the theme, “Que estas tomando” (What are you drinkin’?) which shows similarities to Dunkin’s...
View ArticlePampers Launches New Online Initiative for Hispanic Moms: Mi Milagro. Nuestra...
Pampers launched a new online initiative, Mi Milagro. Nuestra Herencia offering Hispanic moms a forum on the Pampers Latino Facebook page (Facebook.com/PampersLatino), where they can connect and...
View ArticleHispanic Opinions on Identity Labels
According to a survey conducted by The Pew Research Center in fall 2011, Hispanics are still not able to fully identify themselves with the terms “Hispanic” or “Latino.” Fifty-one percent of Hispanics...
View ArticleU.S. Hispanics show increased usage of Mobile Devices and Social Networks
Hispanics in the United States are one of the most engaged populations in digital space according to Nielsen’s “The Hispanic Market Imperative report.” Hispanic mobile users send and receive 941 text...
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